Starfish and the Spider- Unique Webcast with Ori Brafman


ORI BRAFMAN WEBCAST THIS MONDAY, 8-9 PM CST

Just want to remind you of the PREMIER Shapevine CommuniCast, featuring

Ori Brafman, co-author of one of the hottest selling leadership books

on the market The Starfish and The Spider. What a great opportunity

to interact with the author of this innovative book!

Great for church planters, denominational leaders, and people interested

in church planting movements.

Broadcasting LIVE, June 18, 8-9 PM CST, this CommuniCast is like

a webcast but more engaging and interactive. COST:  $7.95.

Simply go to www.shapevine.com and click on the register button. Then

visit thesite on June 18 just before 8 PM CST, log in and watch.

No camera needed, just a browser. Also, be prepared to ask Ori questions

through live text messaging and participate in other live interactive features

such as live polling. You can register by going directly to www.shapevine.com

About the book…

If you cut off a spider’s head, it dies; if you cut off a starfish’s leg it grows a

new one, and that leg can grow into an entirely new starfish. Traditional

top-down organizations are like spiders, but now starfish organizations are

changing the face of business and the world.

What’s the hidden power behind the success of Wikipedia, craigslist, and

Skype? What do eBay and General Electric have in common with the

abolitionist and women’s rights movements? What fundamental choice put

General Motors and Toyota on vastly different paths? After five years of

ground-breaking research Ori Brafman and Rod Beckstrom have discovered

some unexpected answers, gripping stories, and a tapestry of unlikely

connections. The Starfish and the Spider argues that organizations fall into

two categories: traditional “spiders,” which have a rigid hierarchy and

top-down leadership, and revolutionary “starfish,” which rely on the

power of peer relationships.

The Starfish and the Spider explores what happens when starfish take

on spiders (such as the music industry vs. Napster, Kazaa, and the P2P

services that followed). It reveals how established companies and

institutions, from IBM to Intuit to the US government, are also learning

how to incorporate starfish principles to achieve success.

And it will teach you:

  • How the Apaches evaded the powerful Spanish army for 200 years
  • The power of a simple circle
  • The importance of catalysts, who have an uncanny ability to bring people together.
  • How the Internet has become a breeding ground for leaderless organizations
  • How Alcoholics Anonymous has reached millions of members with only a shared ideology and without a leader

The Starfish and the Spider is the rare book that will change how you

understand the world around you. You’ll never see things the same way

again. You can read more about it at www.starfishandspider.com.

About the author…

Born in Israel and raised in Texas, Ori Brafman has been a lifelong

entrepreneur. Ori holds a BA in Peace and Conflict Studies from UC Berkeley

and an MBA from Stanford University’s Graduate School of Business. As an

alumnus, Ori has facilitated an MBA course on interpersonal dynamics at the

Stanford Business School.


When he was still in college, he co-founded

Vegan Action, which successfully launched a network with thirty-six national and international chapters. He

brought vegan foods into numerous college dining halls. Since then, Ori has

led marketing campaigns for UC Berkeley

’s Young Musicians Program, prevented fast food companies from advertising in schools, led marketing

efforts for a healthy fast-food start-up, and been a founding team member of

Courtroom Connect, a courtroom technology company. Together with Rod,

Ori co-founded Global Peace Networks, which catalyzed a network of CEOs

working on conflict resolution and economic development in Africa and the

Middle East.


He lives in San Francisco with his wife and two cats.

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Date posted: Sunday, June 17th, 2007 8:12 pm | Under category: Post
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